Fractional CMO8 min
When a fractional CMO makes sense, and when it doesn’t
A practical way to decide whether your next marketing hire should be fractional, permanent or neither.
Read note →FeaturedInsights
A few things worth thinking about.
Notes from the business end of B2B marketing. Strategy, GTM, HubSpot and the everyday challenge of making good ideas work.
Marketing operations6 min
Your HubSpot problem is probably an operating-model problem
Why better data starts with ownership, definitions and sales alignment, rather than another rebuild.
Read note →Go-to-market7 min
Market expansion begins before the launch plan
The questions leadership teams should answer before choosing channels or building campaigns.
Read note →Leadership5 min
The hidden cost of founder-led marketing
How to preserve founder insight while building a function that no longer depends on founder attention.
Read note →Partner growth6 min
Partner marketing needs a commercial spine
Move beyond co-branded activity toward shared audiences, incentives and measurable pipeline.
Read note →AI in marketing7 min
Use AI to improve the system, not multiply the noise
Where AI-enabled workflows create value, and where human judgment remains the constraint.
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