Fractional CMO8 min
When a fractional CMO makes sense—and when it doesn’t
A practical way to decide whether your next marketing hire should be fractional, permanent or neither.
Read note →FeaturedInsights
Notes for people responsible for making marketing work.
Practical thinking on B2B marketing leadership, go-to-market, operations, positioning, demand, partnerships, AI and entrepreneurship.
Marketing operations6 min
Your HubSpot problem is probably an operating-model problem
Why better data starts with ownership, definitions and sales alignment—not another rebuild.
Read note →Go-to-market7 min
Market expansion begins before the launch plan
The questions leadership teams should answer before choosing channels or building campaigns.
Read note →Leadership5 min
The hidden cost of founder-led marketing
How to preserve founder insight while building a function that no longer depends on founder attention.
Read note →Partner growth6 min
Partner marketing needs a commercial spine
Move beyond co-branded activity toward shared audiences, incentives and measurable pipeline.
Read note →AI in marketing7 min
Use AI to improve the system, not multiply the noise
Where AI-enabled workflows create leverage—and where human judgment remains the constraint.
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