About Jonathan
Strategy matters. Execution matters more. The best marketing leaders understand both.
My career sits at the intersection of marketing leadership, B2B technology, partnerships, brand building, international go-to-market and entrepreneurship.
I learned marketing by being accountable for what happened next.
I have worked across the decisions that shape a company’s commercial direction: how it enters a market, explains its value, builds demand, equips sales, develops partners and creates the infrastructure to know what is working.
That breadth matters. Marketing problems rarely stay inside neat functional boundaries. Positioning affects conversion. CRM design affects accountability. Partner strategy affects reach. Team structure affects speed.
“The role is to create clarity, build the system and stay close enough to execution to make it work.”
Entrepreneurial experience added another lens: resources are finite, speed matters and recommendations have to survive contact with reality. I approach every engagement with that owner mindset.
I am based in Stockholm and work with B2B SaaS, technology, startup, scale-up and growth-stage leadership teams in Sweden and internationally.
How I operate
Commercial first
Marketing should make the business stronger—not merely busier.
Direct, not theatrical
Clear thinking and honest decisions beat polished complexity.
Systems over heroics
The goal is a function that performs repeatedly, not occasionally.
Close to the work
Leadership is better when it understands the practical reality.
Ready when it matters