Fractional CMO
A marketing leader in the room. Without a full-time hire.
Embedded fractional marketing leadership for companies that need senior direction, operating discipline and ownership—before they need another permanent executive.
When it fits
You have traction. Marketing now needs to catch up with the business.
A fractional CMO is useful when a founder is still carrying marketing, a team lacks senior direction, or activity has become disconnected from revenue. I join the leadership context, establish the agenda and take responsibility for moving it forward.
This is not outsourced task delivery. It is a senior operator embedded closely enough to understand the decisions, people and constraints.
The remit
Marketing strategy and commercial priorities
Planning, budgets and resource allocation
Marketing team structure and leadership
Agency and vendor management
Marketing and sales alignment
KPIs, attribution and accountability
Executive and board reporting
Hands-on support where execution stalls
The operating model
Clarity → Systems → Execution → Growth
Clarity
Understand the market, customer, positioning, goals and constraints.
Systems
Build repeatable processes, CRM infrastructure, measurement and rhythms.
Execution
Turn strategy into campaigns, content, enablement and market activity.
Growth
Measure what works, improve it and scale commercial results.
What changes
Fewer disconnected decisions. More commercial momentum.
The immediate output is clarity: what matters, who owns it and how progress will be measured. The longer-term result is a marketing function that can operate consistently without depending on constant founder intervention.
See the connected capabilities →Ready when it matters