Fractional CMO · Marketing Operator · Entrepreneur
Build a marketing engine that actually scales.
Fractional CMO and marketing operator helping B2B SaaS companies, startups and ambitious businesses turn fragmented marketing into a focused, measurable growth system.
forthcomingJB
Senior leadership.
Operator mindset.
01 — The role
Senior marketing leadership without the full-time CMO overhead.
I work with founders, CEOs and leadership teams when marketing needs more structure, direction and accountability. I step in, find the constraints, set the priorities, build the operating system—and help the team execute.
Explore fractional leadership →02 — Where I help
One accountable marketing leader. Five connected disciplines.
The work starts with the commercial problem—not a channel, campaign or predetermined playbook.
Fractional CMO
Embedded senior leadership to set direction, align teams and make marketing accountable.
- Strategy & priorities
- Planning & budgets
- Team leadership
- Board reporting
Go-to-Market & Growth
A focused route from market insight to demand, pipeline and expansion.
- ICP & segmentation
- Positioning
- Demand generation
- Funnel design
Marketing Operations & HubSpot
CRM, automation, data and reporting built as one scalable operating system.
- CRM architecture
- Lifecycle & scoring
- Attribution
- Sales workflows
Brand & Positioning
A clear commercial story that customers understand and teams can use.
- Messaging
- Website strategy
- Sales narratives
- Product marketing
Partner & Channel Growth
Growth through ecosystems, distributors and joint go-to-market programs.
- Channel strategy
- Partner enablement
- Co-marketing
- Joint GTM
03 — The inflection point
Marketing gets complicated as companies grow.
The symptoms look different. The underlying issue is usually the same: marketing has outgrown the way it is being led.
Marketing activity, but no clear strategy.
The founder is still effectively running marketing.
Sales and marketing aren’t aligned.
HubSpot exists, but nobody trusts the data.
Leads arrive, but pipeline attribution is unclear.
The team is busy, while priorities keep moving.
Agencies deliver activity without commercial accountability.
A new market needs a credible go-to-market plan.
Senior leadership is needed—but not another full-time executive.
That’s usually where I come in.
MINDSET
Executive + entrepreneur
I think like an owner, not an advisor.
Building businesses changes how you make marketing decisions. The question is not how to produce more campaigns, content or activity. It is where limited resources will create the greatest commercial impact.
I bring pragmatism, speed, experimentation and measurement—and a willingness to get into the work when that is what progress requires.
About my approach →The operating model
Clarity → Systems → Execution → Growth
Clarity
Understand the market, customer, positioning, goals and constraints.
Systems
Build repeatable processes, CRM infrastructure, measurement and rhythms.
Execution
Turn strategy into campaigns, content, enablement and market activity.
Growth
Measure what works, improve it and scale commercial results.
A useful first conversation